
No matter what industry you’re in or how big your company is, you need to know your customers in order to market to them effectively. One of the best ways to gain an understanding of your audience is to build a customer persona or profile.


No matter what industry you’re in or how big your company is, you need to know your customers in order to market to them effectively. One of the best ways to gain an understanding of your audience is to build a customer persona or profile.
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